Save the Bear is a short public service announcement on the nationwide impact of California drought in food production in 2014. As a Californian, I wanted to raise awareness on the possible results in food price inflation, increased travel cost, and the vanishing of water bodies. My target channel is Californiadrought.org and its visitors. By choosing the symbolic California grizzly bear as the protagonist going through all the scenarios, I translated scientific data, research and reports into engaging graphic style and storytelling to evoke empathy from the viewers.
Learn more at: tiffkao.com/work/#/savethebear/